Because the digital industry is so large, it can be difficult for newcomers or marketers trying to find their niche to navigate. If you don't focus on the areas that are important to a business, you may find yourself struggling with everything from understanding the best KPIs for digital marketing to becoming an expert in SEO and content marketing.
The good news is that marketers with agile digital skills are in high demand globally; the bad news is that there is a global shortage of these professionals.
So, how can you differentiate yourself from the competition or climb the corporate ladder more quickly? This is especially important if you're a digital nomad or want to become a successful freelancer. Take a look at these ten crucial abilities to stay relevant in the rapidly evolving digital sector:
1. Video Marketing
Video is still waving the internet, and this trend isn't going to slow down. Consumers enjoy watching videos, especially on social media, and eight out of ten have purchased after seeing a brand's video. According to The State of Video Marketing research, 87% of marketers who use video say it provides a positive Return on Investment (ROI) and 93% of marketers who use it say it's an important part of their strategy.
Though keep in mind that these are just estimates based on various sources, the majority of statistics indicate that video leads to significantly higher conversion, engagement, and search engine rankings.
Why is it so captivating? Since it is pertinent and personal. Additionally, the content is incredibly adaptable to be used on various platforms. You can accomplish that with the aid of some fantastic tools, like CapCut, an AI too. Additionally, since there will always be a need for video if you have any training in this field and enjoy it, your skills will never be wasted.
2. SEO and SEM
Anybody entering the field of digital marketing needs to have a basic understanding of search engine optimization (SEO), as it is essential to all levels of the industry. While the more technically savvy members of the team should handle the more complex back-end tasks, a successful digital marketing campaign depends on having a firm grasp of best practices, content optimization, and SEO theory. This is becoming increasingly true as the landscape is altered by AI technology, like Google's Search Generative Experience.
3. Content Marketing
Digital marketing is all about content, and no matter what happens, content marketing will always be an important component of the game. But content marketing requires a lot of work on its own. You need to be able to create outstanding, SEO-friendly content for a range of platforms in order to captivate and convert audiences. You also need to know how to put together a compelling content strategy and how to make the most of ChatGPT and other AI technologies.
To add to the difficulty, content can come in a variety of formats, including blogs, e-books, videos, social media posts, emails, web content, and whitepapers, to name just a few. You also need to be well-versed in social media marketing because content is crucial on these platforms.
4. Data & Analytics
Analytics will be crucial to your plan regardless of the digital marketing strategy you adopt, helping you to create better informed, data-driven campaign decisions. The hard part is figuring out how you gather and use that data to understand customer behaviour and use it in solutions that increase traffic and lead to more sales. Monitoring and reporting using tools like Google Analytics is very easy.
Great digital marketers must know how to collect and leverage the massive amounts of data that most businesses, even small ones, must track. Businesses will always be searching for individuals who can not only "read" data using their technical skills in marketing, but also extract value from customer data to enhance future strategies. You will be a great asset to the industry if you can demonstrate that you can accomplish this in creative ways that lead to campaign success.
Remember that you are not limited to using just one analytics platform; explore some Google Analytics substitutes to see if they would be more suitable for your needs.
5. Understand Design Thinking and planning
The term "design thinking" refers to a problem-solving methodology that prioritizes user demands. Essentially, the approach encourages us to approach large, complicated problems from a human-centred standpoint.
The following five crucial steps in this approach are listed by the Interaction Design Foundation: define, ideate, prototype, test, and empathize. This works well because it puts a lot of emphasis on the user experience, which is crucial for digital marketing to succeed.
This method's non-linear application is another intriguing feature. As a result, you might find yourself going through the testing phase before returning to the middle phase to reevaluate concepts.
This kind of approach is likely to be used by designers and developers, so it's a good idea to at least have a firm grasp of it to enhance your marketing resume and apply it when practical.
6. Social Media
Marketers need to be somewhat familiar with social media marketing. You must realize that it involves more than just writing a post and publishing it online. To get people to click on your content instead of scrolling, it must be attention-grabbing, pertinent, and visually striking. TikTok might aid in increasing brand awareness, for instance, if your company sells fitness equipment to people in the 20–30 age range. You may upload a promotional video showcasing your offerings or a video of patrons attending a fitness class. On the other hand, LinkedIn might be useful if you provide computers to the business-to-business (B2B) market for networking and involvement in specific groups that generate leads.
Understanding your target audience, producing content that appeals to them, and utilizing the appropriate social media channels are key.
7. Email marketing
Email is a vital tool for any marketer, especially now that cookies have been rendered obsolete and first-party data is more significant than ever. With segmentation and workflows, it facilitates communication with captive audiences and allows you to send targeted messaging.
Make sure you are familiar with the many excellent tools available for email assistance (such as Marketo and MailChimp). Having lists is also essential for organizing your contacts. Create a list of all of your contacts if you run a paid campaign on social media, for instance, so you can target them with similar content or messaging. Workflows that are triggered are also crucial because they allow you to re-engage prospects and customers by using automation to send pertinent messages at regular intervals.
8. Be Tech Savvy
Due to the technological nature of the digital marketing sector, you must have a solid understanding of Martech and be able to pick it up fast.
This should come naturally to Gen-Zers and digital natives, but older generations might want to set aside some time to learn about common software and strategies like SEM and audience listening tools, in addition to the specific technologies involved.
Understanding the technical skills required for marketing, such as the fundamentals of web coding, the use of Content Management Systems (CMS), AI tools, and data privacy concerns, can also be helpful.
9. Be Persuasive
In addition to having excellent interpersonal skills, a great digital marketing leader will be able to blend analytical thinking with original problem-solving techniques. This will assist their teams in developing creative marketing campaign concepts that will propel their companies forward.
Possessing strong persuasive and influencing abilities is crucial for this. Is it possible to persuade someone to buy a product? How about presenting your idea as the best to the other team leaders?
This isn't about debating; rather, it's about being confident in your abilities and backing them up.
10. Highlight Your Unusual Skills
Excellent digital marketers should possess a variety of soft skills, including curiosity, adaptability, forward-thinkingness, business focus, and strategy centering. However, there's room in this field for a wide range of personalities and skill levels. Therefore, to maintain your competitive edge in the market, make the most of your distinct personality.
For example, it might be uncommon to come across someone with management and SEO strategy skills, or it might be uncommon to come across a computing science graduate who is also passionate about social media. Never be scared to capitalize on your advantages.
Digital marketing is a demanding and fast-paced field. Gaining a solid understanding of the foundations will enable you to succeed in any role you choose. You will gain the essential soft skills and knowledge of digital marketing with our Digital marketing training in Kochi. You will learn current, pertinent information that will help you become a fantastic digital marketer, covering everything from SEO to social media, content marketing, and strategy.